Search is splitting in two. Alongside the classic results page, a fast-growing share of buyers now ask ChatGPT, Gemini or Perplexity — and act on the answer without ever clicking a blue link.
What is AEO / GEO?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are about being the source an AI quotes. It overlaps with SEO, but rewards content that is clear, structured and genuinely answer-first.
How to get cited
- Answer first. Put a clear, quotable answer near the top, then expand.
- Structure for extraction. Use real questions as headings, concise definitions, and comparison tables.
- Be an entity. Consistent naming, organisation schema, author expertise and citations build the trust signals engines rely on.
- Earn authority. Mentions and links from credible sources still matter — to Google and to AI.
The good news
Most of this also makes you rank better in classic search. Done well, one content programme wins in both places at once.
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