We don't sell marketing — we build customer acquisition systems. +1 (555) 012-3456 growth@digitaloza.com
Paid Acquisition

Google Ads That Generate Customers, Not Just Clicks

We build and run Google Ads campaigns around one number that matters: profitable customer acquisition. Every dollar is tracked to revenue.

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The problem

Why this matters

Most Google Ads accounts quietly leak budget — broad keywords, untracked conversions, and "set-and-forget" campaigns that optimise for clicks instead of customers. You see spend go up and have no idea what it returned.

  • High click costs with no clear return on ad spend
  • Conversion tracking that is missing, broken, or double-counting
  • Wasted spend on irrelevant search terms and bad placements
  • Reports full of impressions and CTR, nothing about revenue
What’s included

Deliverables

  • Full account audit & restructure (Search, Shopping, PMax, YouTube)
  • Conversion tracking & value-based bidding setup
  • Keyword, negative-keyword and search-term management
  • Ad copy testing and responsive search ad optimisation
  • Landing page & offer alignment with CRO team
  • Weekly optimisation + transparent revenue reporting
Our approach

How we run Google Ads Management

1

Audit & forecast

We diagnose the account, fix tracking, and model realistic CAC and ROAS targets before touching spend.

2

Restructure for intent

Campaigns are rebuilt around buyer intent and margin, not legacy keyword dumps.

3

Track to revenue

Server-side and value-based conversion tracking so bidding optimises toward profit.

4

Scale what wins

We pour budget into the segments that return, and cut the ones that do not — every week.

Outcomes we drive

4.7x Avg return on ad spend
−38% Cost per acquisition
2.3x Qualified lead volume
Questions

Google Ads Management FAQs

How much should I budget for Google Ads?
It depends on your market and margins. In the free audit we model a starting budget tied to realistic CAC and break-even ROAS, so you spend with a target — not a guess.
Do I keep ownership of my ad account?
Always. We work inside your own Google Ads account and you retain full ownership of the account, data and history — even if we part ways.
How quickly will I see results?
Tracking and quick wins land in the first 2–3 weeks. Meaningful ROAS improvement typically compounds over 60–90 days as bidding data matures.
Works well with

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GA4, server-side tracking and attribution you can trust — so every decision is based on real numbers.

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Ready to build your customer acquisition system?

Start with a free, no-obligation audit. We will show you exactly where you are leaking revenue and how to fix it.

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