We don't sell marketing — we build customer acquisition systems. +1 (555) 012-3456 growth@digitaloza.com
Conversion & Data

Trustworthy Data Behind Every Decision

Before we scale spend, we make sure your tracking tells the truth. Clean data is the foundation the whole acquisition system stands on.

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The problem

Why this matters

Broken or naive tracking is the silent killer of marketing ROI. If your numbers are wrong, every optimisation, budget and report built on them is wrong too — and privacy changes have quietly broken most setups.

  • Numbers that never match across platforms
  • iOS / privacy changes have degraded your data
  • No attribution — you can not tell what drives revenue
  • Decisions made on gut feel, not evidence
What’s included

Deliverables

  • GA4 + Google Tag Manager implementation & QA
  • Server-side tracking and Conversions API setup
  • Conversion, event and ecommerce tracking
  • Attribution modelling and channel reporting
  • Custom dashboards (Looker Studio) for revenue clarity
  • Consent mode & privacy-compliant configuration
Our approach

How we run Marketing Analytics & Tracking

1

Audit the truth

We map every conversion path and find where data is missing, duplicated or wrong.

2

Rebuild the pipeline

Server-side tracking and clean event design make data durable against privacy changes.

3

Attribute to revenue

Sensible attribution so you know which channels and campaigns actually drive money.

4

Make it visible

One dashboard the whole team trusts — no more arguing about whose number is right.

Outcomes we drive

100% Conversion tracking coverage
1 Source of truth dashboard
Privacy Compliant & durable setup
Questions

Marketing Analytics & Tracking FAQs

Why is server-side tracking important?
Browser-based tracking is increasingly blocked by privacy features and ad blockers. Server-side tracking and conversion APIs restore accuracy so your platforms optimise on real data.
We use Shopify / WordPress / a custom stack — can you help?
Yes. We implement tracking across all major platforms and custom builds, and QA every event before sign-off.
Is this GDPR / privacy compliant?
We implement consent mode and privacy-respecting configurations as standard, aligned to your legal requirements.
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Ready to build your customer acquisition system?

Start with a free, no-obligation audit. We will show you exactly where you are leaking revenue and how to fix it.

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