DTC Skincare Brand — 4.7x ROAS at Scale

The challenge

Where they started

A fast-growing skincare brand had hit a ceiling. Meta ROAS was sliding, tracking was broken after iOS changes, and email was an afterthought. Scaling spend just made losses worse.

What we did

The approach

• Implemented Conversions API + server-side tracking to restore signal
• Rebuilt Meta into a full-funnel structure with a weekly creative engine
• Added Klaviyo lifecycle flows for retention and AOV
• Optimised product and checkout pages with CRO

The outcome

The result

With accurate data and a system spanning acquisition, conversion and retention, the brand scaled spend 3x while improving blended ROAS to 4.7x and growing revenue 212% in six months.

“They treated our store like a system, not a set of ad campaigns. The difference in profit was night and day.”