Local Ads + call tracking + landing page CRO that more than doubled booked jobs.
2.4xBooked jobs
−29%Cost per lead
100%Calls tracked to source
The challenge
Where they started
A home-services company had unpredictable call volume and no idea which marketing drove booked jobs. Leads were being lost and the cost per lead kept rising.
What we did
The approach
Launched Google Search + Local Services Ads across locations
Added call tracking to attribute every phone lead
Built fast, high-converting local landing pages
Tuned bids to the campaigns producing booked jobs
The outcome
The result
With full visibility into which calls became jobs, the company more than doubled booked jobs while cutting cost per lead 29% — and finally knew where every dollar went.
“We finally know which ads make the phone ring with real jobs. Bookings are up and waste is down.”
OwnerHome Services Company
Ready to build your customer acquisition system?
Start with a free, no-obligation audit. We will show you exactly where you are leaking revenue and how to fix it.
